Trollbeads Illumination Preview (Trollbeads Event Bead 2019)

This Trollbeads blog brings a preview of the special edition Trollbeads Illumination, Event Bead for 2019.

With the Christmas celebrations now over, our attention at Great Lakes Boutique is beginning to turn to our spring event. The dates for Bead Bash on the Lake Spring 2019 are May the 3rd, 4th and 5th and we can’t wait to begin sharing more news with you in the coming months.

Today Trollbeads have unveiled the Trollbeads Illumination and this is their global event bead for 2019. It will retail at $55, is designed by Lise Aagard herself and will only be available by physically attending in store events.

Trollbeads Illumination

In store events are always a big deal for retailers. They give collectors the opportunity to physically see the products and no amount of live images will beat the opportunity to choose your beads in person. Beyond that they’re a great social experience and can just be a wonderful source of inspiration. Sitting with other collectors, talking to brand reps or the retailers that help you throughout the year can be so invigorating. Part of this experience is of course the event exclusives.

Let your light sparkle every day and make life a celebration.

Trollbeads Illumination

Image Courtesy of Trollbeads – Please Do Not Reproduce Without Crediting

Trollbeads Illumination Summary

There will be no online sales for Illumination. You must be physically at the event in order to obtain this bead. Further to that Trollbeads are limiting purchases to just one per person per event to prevent resellers from purchasing in quantity. Do note that means you can travel to multiple events to get additional beads.

The bead itself is beautiful and reminds me slightly of Shimmer Royal (which would make a perfect complement for those of us groaning because we like pairs!)

Obviously this bead will be at Bead Bash on the Lake but it is global for any retailer hosting an in store event. Regardless of your country you’ll have access to this bead if there are retailers hosting events. Trollbeads have also confirmed the bead early enough to hopefully allow people to make appropriate plans if they were debating travelling to particular events.

As always I love to hear from my readers. What are your thoughts on the Trollbeads Illumination and are you looking forward to a new season of events? Hit the comments and let me know!

  1. Dee

    Square rather than diamond facets – I like that! So few UK events now, it’s going to be difficult to get hold of here 🙁

    • endangeredtrolls

      Keep an eye on the concept store would be my best advice. The concepts seem to run plenty of events globally 🙂

  2. Liseth

    One per person? Why would I want to waste my time and money traveling to an event for one bead? Hopefully Ohm and the others come out with something more tempting than this to entice me out of my house.

    • endangeredtrolls

      I’m sure you’ll find something else more suited to your tastes then 🙂 And if they had announced higher limits there would be people complaining about resellers. That is already been discussed on social media with a limit of one. They can’t win either way.

      • Liseth

        Two….. 2 is the magic number 😉

  3. Sofi

    The bead is beautiful, but it is not worth it to spend a lot of money on the presence at the event.

  4. Lisa G

    This bead is beautiful and worth going to an event to get. I’m disappointed that they wouldn’t allow 2 for each person because this bead requires a pair, imo. The faceting is lovely.

    • endangeredtrolls

      I agree with you on that. I understand they’re trying to stop the reselling and if they hadn’t put a number limit on this the first thing people would have been objecting to was price hikes on the secondary market. But two 🙁

      Just come to both spring and fall Bead Bash Lisa 😛

    • Lola

      You could take a non-bead-friendly friend with you, who also gets a bead, and then you get their bead. 😀

      • Pippa

        I want to know where everyone finds non-bead friends/relatives willing to attend bead events???
        Do you cover their costs? – which would add up quickly!! And what do they do during the event?
        I had thought about it because of the difficulties I have traveling but just couldn’t ask. I mean they all have busy lives including work, pets, kids, family, etc. and can’t just disappear for 3-4 days without some juggling.
        I save big asks for emergencies and such.
        I guess it might be different if there were any stores near me and it just meant going somewhere for an afternoon.

        • Christina Patterson

          I have taken non-bead friends to every event, and covered their costs including admission to ticketed events, meals and a larger hotel room as well as a gift. This was so I could obtain extra beads which went to friends on 5 continents at retail cost or in some cases as gifts. The friends have enjoyed the events and made purchases of their own, either starting their own collections or to give as gifts to their friends and family. Starter bracelets have been especially popular. Convincing someone to go isn’t easy, but once they arrive they usually enjoy the events and don’t want to leave.

          • endangeredtrolls

            And that right here, is why we need events. The effort that the retailers who host go to is enormous. I understand there is some animosity from people who cannot attend and therefore feel they are being dictated to as to what they can and cannot buy. Truly I do. But the effort and expense that goes into these events on behalf of those stores – most of whom are actually quite small teams – is enormous. Yes of course they’re in it to turn a profit but they never actually know in advance. Things can and do go wrong! But ultimately it’s not JUST about that. It’s about the community. It’s about bringing those people together. It’s about getting new collectors involved in a way that is very difficult to inspire online. It’s about letting people handle the beads, see the colours, talk to those brand reps, make new friends, swap beads, tell stories, be bead fairies!

  5. Ashley Durden

    I love this, unforgettable I’m in the Florida Panhandle and not near any locations to my knowledge. Bummer.

    • endangeredtrolls

      Trollbeads Tampa would be the closest I’d guess. Or have a weekend away at Bead Bash 😉

  6. Naomi

    That is one stunning bead. The closest retailer that hosts bead events is over three hours away but I would love to add this to my collection. Might be doing a road trip this spring!

    • endangeredtrolls

      Three hours isn’t so bad for road tripping 😀

      • Naomi

        Just reading all of the comments about event beads and disappointed to see so many negative comments. Seems to me an event bead should serve as a memento of a great time with fellow collectors. Most of us don’t live near a Trollbeads store but still appreciate the unique designs offered during events and not feel left out (the GL caterpillars are particularly cute). If I understand this correctly, there will no longer be a different bead for each event. If that is so, then if you are able to attend multiple events it must be a downer to not have a unique memento of each one! I wonder if Trollbeads considered how this would affect those loyal collectors who spend a lot of money to travel to events (and make sizable purchases) throughout the US and other countries? Obviously that does not pertain to me, but this business decision does seem counterproductive.

  7. Linda

    Are you kidding? Wow. I go to different events only to get a DIFFERENT event bead. And one? Really? I don’t resell, but sometimes I like multiples. I think event attendance will drop. Luckily I don’t like this bead. Very ordinary

    • endangeredtrolls

      I’m sorry that you don’t like it. Hopefully the events will have something else to appeal to you 🙂

  8. Ernesto Delgado

    Well, to be honest, I love the idea of the exclusivity of the bead and the limits per customer.

    Yes, I would think two is a best number but I’ll be happy with one. In my experience, I’ve been collecting the brand since early 2000’s and in multiple occasions (80% of the time) I never get a hold of exclusive beads because when you look for them resellers double or even triple the price, I can’t. I keep the memory of it and admire all my Troll Friends who have them lol.

    I’m one who lives 3 hrs away from a store and I only visit once-three times a year because of my schedule and distance but I do agree with the beginning of this article. The experience, the inspiration and the awesome time you have at an event is worth everything. I’ve gain awesome friends who don’t envy what we have but inspire one another to ideas and creations. I love that and I honestly haven’t found that in any other brand. The family, friends and creative concept that defines Trollbeads is why is my #1 brand.

    • endangeredtrolls

      Exactly! I get upset when people say that a bead isn’t good enough to make them go to an event. Well firstly that’s subjective but secondly for many event goers, that’s not quite the full story. For a portion of the community the few times a year they’re at events is when they get to see their bead friends. It’s like meeting up with relatives you barely see for most of the year, at Christmas. Sure the beads are of course the bonus and a great event bead will have everyone excited but it goes so far beyond that.

      Ultimately I like this bead. I do agree with the limits but I also think it needed to be a little bit higher. Knowing collector habits, one is not a whole lot!

  9. Christina Patterson

    I travel to events twice a year and did so before event beads were offered. This is a pretty bead but if it’s the event bead I will be deeply disappointed. I will still plan to travel to the events, but will spend my Trollbeads dollars on other brands the proprietor offers. After enduring chaos from the time I began collecting Trollbeads in 2011, I didn’t think anything could turn me off the brand. This may be the nail in the coffin. I talked with the CEO, Patrizia, at an event a few months ago and tried to convey how important unique event beads are in drawing attendees. I will not be happy if this is the only event bead.

    • endangeredtrolls

      I think Trollbeads are in a position where regardless of the decision they took, some people would be unhappy.

      If today had been the unveiling of an exclusive event bead for Bead Bash, there would have been complaints both about exclusivity and about the opportunity for resellers.

      They’ve now made it a global event bead and limited how many people can get and there are of course complaints. Those who love the event beads are disappointed. Those not close enough to any store are disappointed.

      If it had been a global event bead with a higher limit, there would have been potential reseller complaints. At the same time those who like multiples – not just pairs but full bracelets *for personal use* are disappointed.

      Whatever decision they had ultimately taken for this matter they were going to upset people.

      I personally like the event bead concept. Not just from my obviously bias side of GLB. The Waters design is iconic to Delaware. I know ladies who have love collecting that bead over the years.

      I also see why the event beads are a cause of frustration. Anything with this level of exclusivity will fall victim to resellers. The best way to stop the resellers is to increase availability but then there’s the argument that’s reducing how special it is or the retailers going to the effort and expense of hosting those events.

      Regardless I think Trollbeads are damned if they do and damned if they don’t

  10. Marisa

    Ohh I like that. When do you think we’ll get to see live images?

    • endangeredtrolls

      Well retailers can only order them for their events and they can’t sell it online so… The concept stores seem to host events in a constant stream. I’d guess you’ll see live images from their during one of those at the earliest 🙂

  11. Elizabeth

    The last time there was a bead event in Melbourne was the world tour bead launch. It’s that long ago. I highly doubt this bead will be available in my continent.

  12. Claudine

    Will this one bead take the place of all event beads in different colors, shapes, and designs…like your gorgeous purple and pumpkin caterpillar? If so, that’s a shame and very disappointing.

    • Lisa G

      Yes, I am curious too. No more caterpillars?:(

      • Martha Olavarrieta

        I was wondering the same thing. I love collecting different event beads from duffers vendors. I hope this never goes away 😢

  13. Christina Patterson

    Thinking about the “event” beads I bought in 2018 – which to me means at some point they were described as only available at events, I will save a lot of money if this is the only “event” bead for 2019. In 2018 I bought orange and purple caterpillars, white and amber waters, purple longevity, rainbow hematite, pink caterpillar, mountain crystal, limited stone kit, Michigan glass and Japan, Italy, Germany and China diamonds. There may have been others, i.e. Weaver Girl but I don’t recall it being described as limited to events. Maybe I should be delighted instead of disappointed.

    • endangeredtrolls

      Weaver Girl was region specific rather than event 🙂 You didn’t miss one 😉

  14. Louise

    I like this Illumination bead and appreciate that it goes with the Shimmer Royal and the other beads like it. We don’t have many events in Colorado so chances are I won’t be able to get one here, but I’ll watch for them. Maybe I’ll see if my friends in other states will pick one up for me. It’s a beautiful bead.

  15. Joyce

    Compared to the caterpillars this bead is just ordinary and disappointing.

    • Martha Olavarrieta

      I also prefer Caterpillars 😃

  16. Jamie

    I like seeing a global event bead. It’s so different, I almost over looked it. Fortunately for me my husband is a huge help and will be accompaning me to my favorite event. Yes two is a perfect number so I’m sorry for those who are unable to get two. Sure it sounds harsh but there is a reason the rule is in place…. If that sort of behavior continues there might not be more events or event beads. Trollbeads took it apon themselves to offer a lovely bead around the world.
    The bead it’s self is very different, I love the compliment to the royal bead and the new style of cut. I wonder if we will be seeing more of this? I’m excited to get my hands on this and even if I only decide on one this definitely demands the center of the bracelet 🤗
    As for the “replacement” of local event beads I’d like to assume we will still see those beads. If not its a shame but it seems like trollbeads wants to offer an experience and give more to their collectors. I’ll take 2 different event beads for sure! Fingers crossed 😅

  17. Fiona

    I am a decade plus collector and Troll is still my favourite bead brand………..However, I am pretty ### with a brand that offers product and won’t sell it to me or dictates how many I can purchase with MY money! Yeh, I get that it it is event product provided by the store in question but it is still insulting to many Troll fans when you look at it as there is little/no chance of purchasing beads advertised like this one if you like it.
    I live in Australia and have to buy on line mainly and overseas there are no events at all here that I know of. I did get the amber diamond in the US but no luck with any of the purple diamonds (these should have stayed a Christmas release in my opinion) or other nice event beads. My opinion is that everyone should have a reasonable chance to buy ANY limited bead by making 500/1000 that are available online to sell any buyers after the event in question. You could even make it sales via the one store to compensate for effort and supporting the brand.
    Also, how about subscription? pre pay to the store with a 3 month deadline to order? so you get a true limited that should still have value over time. As for resellers that will still happen as someone will sell/trade their ONE bead purchased and at the end of the day it is your decision if you buy from a reseller. So, end of my never ending Troll rant ’cause it never changes! Happy New Year to All and best wishes to those who like and CAN buy this bead!

  18. Enf

    My illness/disability means I can’t travel to events, so I won’t be able to get one :(. I can only really shop online.

  19. Tanya

    I think there is a hidden agenda here because the resell story just doesn’t make any sense. Everyone knows that resellers bring their friends and family to these events to buy the good beads and people who don’t like or want this bead will buy one to resell. Trollbeads knows that and so there’s a different reason they’re doing this.
    I think they want to cut costs of making multiple event beads and they want to steer people into buying more production beads. We’ve already seen this happening in the way concept stores are marketing their beads and the way uniques are being handled.
    I think TB needs to do more research into what people want and then they would see profit go up. They could make all beads available (for everyone online or otherwise) for limited time periods and that would drive the collectors side of the brand and still give value to the beads once they’re no longer available. That would be the smartest thing to do and it would make everyone happy imo.
    There are ways to please the crowd and they should know it already after how many years of complaints and ups and downs. We want our beads so why not let us buy them?

    • Lisa G

      They also want to level the playing field for their stores, i.e. not steer people to a particular store just because they want the event bead, but then they will do all their shopping at that store. That’s why event beads were available at stores other than the event store after the events in 2018.

  20. Pippa

    I admit to being a little disappointed that there won’t be anymore caterpillar beads – I would love one in white & yellow with black like a Monarch’s caterpillar. But I can see why Trollbeads would prefer to do this as event beads seem to cause so much drama. And the drama/reselling really seemed out of control last year.

    As for the bead itself I’m undecided – it doesn’t seem that special as it seems to continue the Nov/Dec bead releases from the last couple years. I do like the square facets and am hoping for some variation in the actual beads.

    In terms of attending events, it doesn’t make a difference for me at all for Bead Bash – I’m attending that not for anyone bead but the whole experience. It really so much fun to get to hang out with the GLB folks, special guests and so many bead collectors.

  21. Linda

    This may be a dumb question, but why would Trollbeads care what people do with the beads after they have purchased them? They’ve set the price, people have agreed to pay that price. This seems like that should be the end of it. Am I missing something?

    • Lisa G

      Trollbeads and other bead companies are not happy when people sweep up their available beads and then resell to their customers at a wildly inflated price. The bead companies are very sensitive to this issue. It makes their customers very unhappy.

      • endangeredtrolls

        Lisa is correct. Contrary to what some people think, no brand is going out of their way to upset their customers. They can’t always make those customers happy and still run a viable business, but they don’t want to upset anyone.

        Reselling is an understandably sore point among collectors and not just Trollbeads. This isn’t a new thing. It was a problem years ago with uniques too. A genuine collector being unable to obtain a bead but then see it flipped on Ebay for a few times more than retail is upsetting.

        It’s become a particular issue over the last couple of years with event beads and of course the brand reps hear about it. If it feels like all they are hearing is complaints about event beads being resold, of course they’re going to react to that. Is there more to it? Probably. I’m sure the reasons they took the decision had many many factors. But they most definitely care about the reselling issue.

        Incidentally it’s upsetting for retailers too. Having a queue of customers who have missed out on a bead is never a good feeling. Then seeing those beads appear at a much higher price on Ebay is upsetting. You end up questioning whether you should bother having them in the first place.

  22. Corrie

    At white time this year can it be at events? There will be an event at the end of this month in my country, but was told that the event bead won’t be there…too early for this event!

    • endangeredtrolls

      Any time in 2019. The concept stores in Denmark are having them at their events in a few weeks.

  23. Corrie

    In time for the spring release and event in the Netherlands too?

  24. Corrie

    Rumours are that they won’t be available in the Netherlands. Distribtor isn’t ordering them from headquaters!?

    • endangeredtrolls


      I have no idea I’m afraid. If it’s true then that would be something between the distributor and the main office. Are there retailers in Holland hosting events and wanting the bead? Perhaps the distributor isn’t seeing demand 🙁

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