Trollbeads Happy Birthday Bead 2019 Preview

This Trollbeads blog brings a preview and the specifics of the Trollbeads Happy Birthday Bead 2019.

A couple of weeks ago the Trollbeads Illumination bead was unveiled as the global event bead for 2019. This means that any retailer hosting an in store event this year will be offered Illumination as their event bead, regardless of their geographical location.

At the same time another bead was unveiled by way of the Trollbeads Happy Birthday Bead 2019. I didn’t immediately share a preview of this because it’s linked to birthday party events but the image is now circulating on social media and there’s clearly quite a lot of confusion.

Trollbeads Happy Birthday Bead 2019

Image Courtesy of Trollbeads – Please Do Not Reproduce Without Crediting

Trollbeads Happy Birthday Bead 2019

Designed by Lise Aagard this bead is not available for sale. It’s designed to be gifted to a customer choosing to host a birthday party at their local retailer. This is a global initiative. The idea is you arrange with your retailer to host your birthday party in store with no fewer than five people. The bead will then be a gift for the person celebrating (not to everyone.) Do note this isn’t a bead that retailers are going to hold in stock and it will take upto five weeks to create.

Image Courtesy of Trollbeads – Please Do Not Reproduce Without Crediting

Trollbeads Happy Birthday Bead 2019 Summary

The idea of this is obviously to share the love for beads that so many collectors have, with their friends. Alternatively of course there are many collectors who already have friendship circles within the community and it’s a chance for them to get together. In this way it’s no different to any other event though on a smaller scale.

As always I love to hear from my readers. What are your thoughts on the Trollbeads Happy Birthday Bead 2019? Hit the comments and let me know!

Comments
  1. Alex

    Just when I thought things couldn’t get any Stranger in the bead world….

    • Lola

      Agreed, this is very strange, and honestly a pathetic marketing scheme.

  2. Katie

    Shame, because it is a lovely bead. I don’t have a local retailer of Trollbeads. I also do not have 5 friends who would go to a Trollbeads dealer, even if one were close. So, while it is a lovely bead, I’ll never have the chance to get it, unless it is on the secondary market, and I don’t buy Trollbeads on the secondary market….

    • endangeredtrolls

      Hopefully there will be another bead on the horizon that you’d enjoy just as much πŸ™‚

      • Katie

        I’m sure that there will be. In another month (or another day), someone will produce another amazing bead that I will want. If only there weren’t so many lovely items….

  3. Olga

    Will local dealers be obliged to hold the event if you request?

    • endangeredtrolls

      No I don’t think so. It’s ultimately their business πŸ™‚

  4. Pat

    I have a December birthday that is s week away from Christmas. What retailer is going to want to hold a mini event at that time? Plus getting st least 5 people who would be free at that time can be a challenge at that time.’

    • endangeredtrolls

      In honesty I don’t think it’s a huge issue for a retailer. If it’s just 5 or 6 customers going in to look at Trollbeads, that’s not really a huge “problem” to them as I see it. It’s not like they’re being asked to bake a cake πŸ˜‰

      • Lisa G

        Lol. Omg.

  5. Samantha Cardimon

    Well, the brilliance of this scheme simply eludes me. I understand the need to make some things exclusive–that can all be part of the fun–but this is going to leave bucket loads of people out of the running. Not only are there no Trollbeads stores anywhere around where I live, but there seem to be no jewelry or gift shops that carry them either. I did a quick search of the Trollbeads site, and their “Find a Store Near You” is wildly inaccurate–none of the store even remotely in my area even carry the line anymore. And while the bead is very nice, I can’t see going through all the trouble to organize a birthday party at a TB store just to get one. Maybe I’m missing some brilliant marketing concept, but this idea seems very misbegotten.

    • endangeredtrolls

      I don’t really think it was designed as a brilliant marketing concept. I think it’s more an extra treat that retailers can offer to encourage people into the store πŸ™‚ Trollbeads are still keen on supporting their physical retailers but ultimately like any high street store, physical retail can be tough when competing against e-commerce.

      There’s also always the ultimate goal to get more carriers onto more wrists and onto new wrists so I suspect there is that angle too πŸ™‚

      • Fiona

        How about offering a LOYALTY program! that’s what used to get me through the door (when I had stores to buy from in Australia). At least a ‘buy 5 get 6 one free’ on catalogue beads all year round/ buying points?
        Did the marketing intern think this one up? and birthday means cake and champagne, or something not dragging people into a store to increase their business to get you a free bead! Surly Troll can come up with a better approach to attract new customers and keep loyal ones happy. I suppose that the stores who do participate would have do do any “nice frills” added here out of their own pockets, again making Troll a strange brand to market and carry for the retailer

  6. Pinky

    The bead looks pretty. And the idea and concept of TB offers and honor to Birthday Person is great. But to fulfill these requirements and looking for closest retail stores would create stress to some people (I speak for myself only) just for this bead if it’s worth to do so. I agreed with what Samantha Cardimon said.

    • endangeredtrolls

      What do you think would have been a better way for them to run this?

      • Lola

        Come in on your Birthday and spend a certain dollar amount to receive a free birthday bead. If you have to round up 5 people, to find new collectors for troll, at least change it to spends of a certain amount by each attendee and they each get the bead free too. If they are new collectors, this would be a nice “the day I started collecting trollbeads” bead.

        • Elise

          If we could vote for a new VP of Marketing, I would vote for Lola! 😊

  7. Francine

    Hi Victoria, Happy New Year. I really like this bead and I have many beads that would look lovely along side of this but I too would not be able to fill the requirements to get one. No Troll dealers and no Troll friends.

  8. Lisa G

    The first words out of my mouth after I saw “host a birthday party” were “omg that’s insane.” No further elaboration needed.

  9. Trollimutz

    Another bead I will never get. It’s not funny anymore. Don’t need to say anything ….it’s already said here. 😐

  10. Jamie

    I actually thought this was a nice idea when I received the email. My favorite retailer is 3 hours away. This makes it a bit difficult to gather 5 people to have spend the day buying beads. If it were 3 people that would be a different story. I wish I could participate but unfortunately the requirements leave me out. It is a very different way to go about a new very exclusive bead but it leaves so many upset and unable to get one. I’m curious to see how these parties go for those lucky enough!

  11. Enf

    There are no stores anywhere near me, and my disability & illness makes travelling impossible. It feels like Trollbeads don’t want people like me to collect their brand anymore. Luckily Ohmbeads and other brands seem easier to get – and I feel included in their events!

  12. Liseth

    Sounds like a fun idea for those with troll dealers around them….. and friends. I only have one friend unless my multiple personalities count. I’m sure I can round up 5 of those πŸ˜‰

    • Maryrose

      Liseth I love your comment πŸ˜‚πŸ˜‚πŸ˜‚ I won’t be able to get one of these beads either, sadly, but your comment made me smile πŸ˜ƒ

  13. MaLa SaHan

    an entirely difficult to fulfill idea – what were they thinking??????

  14. Pippa

    This infuriates me – I have never liked direct marketing home parties – inviting friends and family to a party aimed at selling them product and there is some benefit to me feels icky to me, so already not a fan of this idea.

    But then they just make it worse and worse. Too many of there customers don’t live anywhere near a store plus so many have bead friends who live all over the world.

    Nice bead but not sure how they think this is an option for many of us.

  15. Kathie

    So, all I have to do is set a time during store hours, round up 5 people and show up? What if noone buys a thing? Do I still get a bead? I suspect TB wont have to actually make too many of these. Pressuring my friends to attend is like one of those lame home shopping party schemes. Perhaps management should do something like …..buy a bead on your birthday, get one free. No dragging friends into a store and feeling like you have to purchase something to get something free. That’s not free…

  16. Mary B

    I don’t know; this sounds pretty fun. I will be turning the big 50 in March. I am fortunate enough to have a Trollbeads boutique ( art gallery that sells Troll) 1.5 hours from me. If I take my husband and two kids that is automatically 3 people. I am sure I could get 2 more even if I wrangle 2 people off of the street to walk through the door with me. That would be 5. It doesn’t specify whether anyone else would have to buy anything to have the party. Of course, it would be my birthday and my loved ones could buy me gifts:) I am not even that enamored with this bead, but the thrill of standing in a bead store on my birthday and having everyone there know that it is my special day seems neat.

    PS is Great Lakes participating?

  17. Angela

    Good heavens, Trollbeads over the years you come up with some real doozies. First you upset a bunch of your buyers, then you wipe out some of your best dealers now you want us to drum up customers for you.
    Trollbeads you caused your own problem now you deal with it.
    The thought that you want us to take our time rounding up new Trollbeads collectors. You all are strange, why can’t you do what Pandora and others do ? It’s called paying money to advertise ? You know in magazines, billboards ,TV or paying more to people like Victoria who promote your brand. .
    At this point I only have 1-2 friends still collecting Trollbeads. Everyone else lost interest and stopped collecting around the time when you were planning to sell Trollbead at Bed Bath and Beyond.
    Please note I personally do not work for free this Birthday Bead is ok but not nice enough for me to want as payment, maybe a gold bead would do the trick but sadly for me no outlet in my part of Texas.
    There was a time when my favoutite dealer automatically knew I bought every bead in a release. You worked so hard to upset and annoy me and finally you did what my Hubby hoped for but thought was impossible β€œYOU β€œ Trollbeads all by yourself destroyed my zeal and love of your brand. Now I am just an occasional buyer, on the brink of liquidating my collection

    • Jess

      Angela, thank you. You have said, very well, everything I have been feeling for quite a while now.

  18. Lola

    Well, it’s not a must-have bead anyway, and I think Trollbeads is just trying to think outside the usual bead promotion box. I can appreciate that.

    BTW, the other Lola up there isn’t me. πŸ˜€

  19. Abi

    As I’m not a completionist I’m not too bothered by the idea that some beads or promotions aren’t available to me. There are so many beads out there that I could never afford them all -or find time to wear them! What I do find distasteful is that collectors are being asked to put pressure on their friends to buy in. There’s such a vibrant community of existing collectors who are already accustomed to TB prices, and I personally think the company would do better to make existing gatherings more attractive to new members, or enable groups without a local dealer to host their own events.

  20. Maria

    I gave up on exclusive and promo beads, there are just too many of them and I can’t be bothered with all the effort to get one.
    In the end they all turn up on the second hand marked for huge prizes and that makes it very unsympathetic for me.

    Happy birthday to the Ladies who go celebrate in a Trollbeads store, fingers crossed you also will get pampered with nice champagne 🍸

  21. empathy

    I don’t like it when brands exclude people…….and given there are very few Trollbeads stores, that’s very excluding. Spend a certain amount on your birthday and get a bead sounds much better.

  22. Carol

    Well since my birthday is next month I will call my retailer and find out the scoop. I will report back here what they say. I’m interested in what they will say. I’m betting there is purchase requirements involved and at a certain total.

    • Mary B

      Oh yes, please report back.

  23. Judy

    No. Just no.

  24. Sorrel

    It’s an interesting idea, but I am not convinced it is going to work as intended.
    Will TB require proof that it is your birthday? Just wondering what would happen if you turned up for a bead event with some friends…

  25. Tanya

    What they could do with event beads and special beads is let a particular store get the bead first. For example, if Blooming Boutiques is having an event, they should get pink waters as their event bead to attract customers. Then, it should be available to all other retailers after the event amd retailers can decide to get it or not. Wouldn’t that please all trollies and still get us in the store for events? The trollies going to these events most will want to be the first to have them. That’s also gonna shut down resellers right away. They won’t bother because they’ll know the bead will be everywhere in a few weeks and will sit on their ebay pages very lonely. And to further please everyone TB could let the stores themselves decide what bead to be their event bead. That way no store can complain that another store got a better bead or is being catered too because they chose it themselves!
    And even better yet, there are beads I would pay for now and wait a year to recieve. Those htf beads that forever elude us. Wouldn’t you love to be able to order one made just for you? Have a catalogue of uniques and just buy what you want? It could be organised through stores. I already wait months, even years, to find a bead I really like so why not let us order them directly? And to keep the rare factor they can make designs limited and if you don’t get your order in on time then tant pis. That would drive collectors and make everyone happy.

    • Fiona

      Yes!!! limited edition and uniques should be just that, you order say within 3 months of event or current release of uniques and do a calendar to remind us when the cutoff is to order and if they are your thing you can go on mailing lists for your preferred store so they get your sales. Everyone can get these beads and there is no old stock around for THQ to move so they should be happy selling popular items as they are ordered and yes you may need to wait to receive your order. With uniques you could do say 6-12 GOOD designs every 3 months and stop trying to push fuglies nobody wants.

      • Lola

        No no no, I LOVE the fuglies!!!!! I avoid the uniques everybody has, or beads that sell out too fast repeatedly. I want my unique beads to be, or appear to be, totally unique to me. And the hunt for actually limited, or very old, and supremely ugly, uniques is a joy.

        • Fiona

          but Lola, there are a lot of uniques that are around for a long time because they are fugly! as in not popular so the retailer usually marks them down to see the back of them so makes less money on these ones and even has to take them to get the few good ones that do sell quickly, and oh, could have sold a lot more if they could have got them…..this is bad business! I don’t get why THQ still runs uniques like this! A few dealers in Aus that I bought from that did carry uniques when they sold Troll, were not happy with uniques and mostly stopped getting them because they got stuck with too many fuglies! But I do admire your style! I have bought fuglies as a challenge (at a bargain price only)to try and find the “beauty”…..but no, in reality they sit in the bead box and don’t get picked in swops or sold (when I have a rare collection review)…so I would rather spend my limited bead budget on really great designs…..yep, that’s those hard to find or popular ones as we the collectors nominate what’s the best when we buy and (talk) about them

  26. Vicki

    Too bad there are no trollbead stores within an hour drive of here.

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