This Ohm Beads blog alerts readers to the announcement of changes to the Ohm Beads loyalty program.
There is great news for Ohm Beads collectors globally today. It’s brief but it’s very significant for the community. On April the 3rd the Ohm Beads loyalty program will see it’s regional restrictions removed. For those unfamiliar with the brand, they offer a standard buy five, get one free offer. Unfortunately this is regional so European retailers are unable to offer it to customers from outside of the EU, while US based retailers cannot offer it to shoppers from outside of their own market.
Not only does it allow more freedom for collectors to shop where they so desire but it will remove somewhat of a technical headache for retailers. Most e-commerce systems don’t have the capacity to only apply certain promotions to certain regions.
I’ve never been a huge fan of regional restrictions of any kind on the internet as for me, it goes against the very spirit of e-commerce. Further to that it’s always felt a little like applying archaic principles to a modern way of shopping, (though I appreciate on occasion there are legal requirements to be met.)
Nevertheless I hope this is welcomed news for all.
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